Engr. F. Azam

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Archive for the ‘Search Engines’ Category

Does the Format of Your Title Tag Matter in SEO?

Posted by Rock on July 29, 2007

A WebmasterWorld thread asks if the format of a title tag matter much in terms of SEO?

Excluding your the keywords you are placing in the title tag, just thinking about the format of the keyword you put in that title tag, does it matter?

Examples:

  • Red Widgets–Red Widget Supplier
  • Red Widget – Red Widget Supplier
  • Red Widget ¦ Red Widget Supplier
  • Red Widget : Red Widget Supplier

Now, everyone in the thread is in agreement that Google will ignore all those characters. So you can technically go with any version you like. It should not make a difference in terms of how well your page ranks in the search engine if you choose a : over a -. Note, this is not the URL formatting of the page, it is the title tag.

Now, the rest is a matter of personal preference and what you think may lead to a higher click through rate from the search results.

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Digg Partners with Microsoft for Ad Delivery

Posted by Rock on July 29, 2007

Yesterday, Digg made an announcement that it dropped Google as its advertising partner and has chosen to sign a three-year exclusive advertising deal with Microsoft. Search Engine Land quotes Microsoft’s Steve Berkowitz about the move:

Our collaboration with Digg is about bringing our advertising technology and sales force to one of the fastest-growing sites on the Web and a true innovator in user-generated content. We believe advertisers will welcome Microsoft and Digg’s combined strengths to forge more meaningful connections online.

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Pricing Structure for AdSense Referrals

Posted by Rock on July 29, 2007

Google recently announced a new pricing structure for AdSense referrals. The change comes from feedback that they received on the difficulty of generating revenue with AdSense and AdWords referrals.

They’ve introduced a new pricing structure for both programs:

AdSense Referrals:

  • When a publisher who signed up for Google AdSense through your referral earns their first $5 within 180 days of sign-up, you will be credited with $5.
  • When that same publisher earns $100 within 180 days of sign-up and is eligible for payment, you will be credited with an additional $250.
  • If, in any 180-day period, you refer 25 publishers who each earn more than $100 within 180 days of their respective sign-ups and are all eligible for payout, you will be awarded a $2,000 bonus (bonus payouts are limited to 1 per year).

AdWords Referrals:

  • When an advertiser you refer spends $5 within 90 days of sign-up (in addition to the $5 sign-up fee) you will be credited with $5.
  • When that same advertiser spends $100 within 90 days of sign-up, you will be credited with an additional $40.
  • If, in any 180 day period, you refer 20 advertisers who each spend more than $100 within 90 days of their respective sign-ups, you will be awarded a $600 bonus (bonus payments are limited to 1 per year).

Also important to mention…

These rules will also apply to users that you have already referred but who have not yet reached one of the new earning/spend thresholds. For example, if you referred an AdSense publisher who has currently earned $2.00, you will be paid $5.00 if that publisher reaches the $5.00 mark. But, if you have referred an AdSense publisher who has already earned $10.00, you will not be paid $5.00 retroactively for that referral reaching the $5.00 mark. However, should that publisher eventually reach the $100.00 earnings mark within 180 days, you will be paid $250.00

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